There is a huge secret that most people online don’t know when it comes to marketing their website and maximize the number of leads generated. This little known truth is something that EVERYONE who has any plans of being successful at selling their product or service, or even their cause, MUST be applying to their advertising campaigns. This added technique will actually explode your potential to build a relationship with the customer, and make you and your company look friendly, sincere, honest – someone the customer wants to do business with. It is also one of the most inexpensive, and simplest additions to your marketing plan, and yet, hardly anyone online uses it that way. But, almost every successful marketer on the internet does apply this simple approach to increase their profits exponentially, and so you should be too!

So, do you want to hear what this simple factor is that you need to add to your internet marketing success formula? I hope your sitting down, because you are about to be shocked by what I am going to tell you. The most effective method that ALL the internet “guru’s” are applying to their online business to maximize profits is this: video marketing. That’s right – using “moving pictures” to introduce yourself, your product, your service, and even your cause is by far the most effective method of communicating your message to your potential customers. And here is why:

1. Every month, in the in the United States alone, 30,000,000,000 web videos are watched every month (Thirty Billion). 2. In fact, web videos now comprise 60% of all web traffic. 3. The audience demographic that is tuning in to watch looks like this: -71% are employed, so contrary to what you might be thinking your audience is not laying around the house surfing the net all day. They are actually employed and searching for specific information when they surf. -Only 15% are students. -Their median income is $75,000. -50% are married. -And finally, 70% of the web video viewing audience are college educated.

Now, I don’t care what your product or service is, as a marketer, you want to grab the attention of that demographic! And, you very easily can generate more traffic to your site by incorporating video into your marketing campaigns. You can dominate the search engines by placing relevant, well targeted videos on your capture pages, branding sites, and company websites.

What does the most effective video look like?

1. To make sure the viewer stays with your video until you are able to communicate it’s message, you need to keep it short: between 2 1/2 and 3 1/2 minutes is most effective. 2. Don’t try to say everything you want to say about who you are, and what you do. As a matter of fact, your videos should be informative, and designed to educate the viewer about something of interest to them, but it should always leave them wanting more. Give away free tips, techniques, and relevant information to provide value to your potential customer, BEFORE they buy anything. 3. Your videos should answer the potential customers’ questions about your industry, product, service, or cause. 4. Once you have educated the viewer on the subject at hand, give them some action steps. Tell them what to do next to apply what they just learned.

Create your web video much like you would write an article designed to inform and move the potential customer to action. Remember, you are not pitching your product, you are providing information of interest and value.

Imagine if you made 3 quick, informative videos per week for the next 50 weeks (you get 2 weeks off). I’m no mathematician, but I believe that adds up to 150 videos. If you will syndicate each to websites like TrafficGeyser.com, multiplying your messages to 100 or more sites all over the world, you will have 15,000 web video messages working to drive traffic to your site 24 hours a day, 7 days a week. That’s a LOT of YOU! And, those videos never go away. Once they are out on the web, they continue marketing and branding you as long as you want to keep them there.

So here is your action plan.

1. If you don’t already have one, purchase a video camera. You can get a “Flip” video camera, or use the camera you might already have on your cell phone. I purchased a web cam at an office supply store for less than $40. 2. Make a quick, informative, 2 1/2 minute video on a topic that would interest your targeted audience. It doesn’t have to be perfect. As a matter of fact, some imperfection can be attractive – it communicates that you are human too. That can be important when trying to build a relationship. 3. Post your newly created video on YouTube.com, and you’re off! Sign up for TrafficGeyser.com, and learn how to syndicate yourself all over the world. (No, I don’t get a financial kickback for directing you there!) 4. Repeat.

Put these steps into action and you will be well on your way to becoming a marketing guru in your market. Good luck to you, and enjoy the process! I sincerely wish you all the abundance that is out there for you to make all your dreams and goals come to life.

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Filed under: Internet Marketing • Videos

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